• Watch it run
  • The six colors of the herd snuggled together
  • Momo, the pink mofu cow, sitting on a bed with a knit blanket
  • Kinako, the caramel running mofu cow
  • Mochi, the cream white running mofu cow with dark brown horns and paws
  • Hojicha, the khaki beige running mofu cow
  • Momo, the pastel pink running mofu cow
  • Ramune, the baby blue running mofu cow
  • Azuki, the chocolate brown running mofu cow
  • Goma, the black and white running mofu panda
  • Kuri, the chestnut red running mofu red panda
  • Shiratama, the cream white running mofu bunny

Running plush · 9 to pick from

The Running Mofu

Shake it and its little legs run. Soft, silly and impossible not to smile at.

$44per mofu2+ mofus: $39 each

Herd price

No code needed. Mix any colors, it applies at checkout.

$39 each from 2

  • Shake it and the legs run. Instant laughs.
  • Soft faux fur to squeeze when the day is a lot.
  • A gift nobody has seen before.

Free shipping from $99

  • Secure checkout
  • Tracked shipping
  • 30-day returns
  • No batteries needed
What you get

One running mofu, the color you pick. Cream overalls, a mini running keychain and a gift bag with a card are extras: add them in the builder if it's a present.

Shipping and delivery

Shipping to the US is $6.90, and free from $99. We pack your order in 1 to 3 business days. Most US orders arrive 5 to 12 days after you order, and you get a tracking link by email.

Size and care

About 16.5 to 18 in tall, depending on the one you pick. Faux fur with soft polyester filling. Spot clean with a damp cloth and let it air dry. It ships vacuum packed: a few shakes, or a hair dryer on low, and it fluffs back up.

Returns

30 days from delivery. If a cow arrives damaged or wrong, send us a photo and we replace it, no need to send it back.

Safety

For ages 3 and up. The keychain has small parts: not for children under 3.

The Running Mofu from $39 each

Pick your herd

Tap one to add it to your herd. Mix and match as you like.

$44 each 2+ mofus: $39 each

  • Kinako
    Kinako First to the snack drawer, last to bed.$44
  • Mochi
    Mochi Prefers naps to running. Runs anyway.$44
  • Hojicha
    Hojicha Calm and quiet, until you shake.$44
  • Momo
    Momo Blushes every time it wins a race.$44
  • Ramune
    Ramune Fastest in the herd. Ask anyone.$44
  • Azuki
    Azuki Takes the long way around, every time.$44
  • Goma
    Goma Black, white and very serious about naps.$44
  • Kuri
    Kuri Red cheeks, quick feet, never sits still.$44
  • Shiratama
    Shiratama Ears first, then the rest of the bunny.$44

Overalls, a keychain and a gift bag come next. All optional.

Why people love them

Small plush. Big mood.

Cute is only the start. You get a laugh, a breather and a gift that stands out.

Momo, the pink mofu cow, sitting on a bed with a knit blanket

  • It makes everyone laugh

    Shake it and the legs start running. Kids, grown ups, grandparents: nobody keeps a straight face.

  • A little stress break

    Soft faux fur to squeeze and a silly run to watch. Ten seconds and your shoulders drop.

  • A gift nobody has seen

    It runs. That's the surprise, and it still works the hundredth time.

  • Pure joy on two legs

    Watching it run is the kind of happy you don't have to explain.

Build your herd

How it runs

No batteries. Just a shake.

  1. Hold it by the tuft

    Pick it up by the fluffy hair on top of its head.

  2. Give it a little shake

    A few quick shakes, nothing wild. The arms and legs swing like it's running.

  3. Watch them laugh

    That's the whole trick. No batteries, no charging, no noise.

The cow with cream overalls, the mini running keychain, a pink gift bag and a card laid out

Make it a gift

Dress it up, bag it, give it

Your mofu comes on its own. If it's a present, add any of these in the builder, right after you pick your colors. All optional.

  • Gift bag and card, $5A pink drawstring bag and a card. Nothing to wrap
  • Cream overalls, $16Two tiny buttons, ready for photos
  • Mini running keychain, $12Pull the cord and it kicks. Cow or panda
Build your herd

Meet the herd

Nine friends, nine Japanese sweets

Every one is named after a sweet from a Japanese bakery. Pick the one that looks like your person.

Good to know

Questions people ask us

Does it need batteries?

No. Hold it by the tuft on its head and give it a few shakes. The arms and legs swing like it's running.

It arrived flat. Is that normal?

Yes. We ship it vacuum packed so it travels light. A few shakes, or a hair dryer on low, and it fluffs back up in minutes.

How big is it?

About 16.5 to 18 in tall, depending on the one you pick. About the size of a small pillow: big enough to hug, small enough for a shelf.

When will it arrive?

We pack orders in 1 to 3 business days. Most US orders arrive 5 to 12 days after you order, with tracking by email.

How much is shipping?

$6.90 anywhere in the US, and free from $99. Three mofus at the herd price come to $117, so they ship free.

How does the herd price work?

Every mofu is $44. From two in the same order, each one is $39, any mix of colors. It applies on its own at checkout, no code needed.

What age is it for?

Ages 3 and up. The mini keychain has small parts, so keep it away from children under 3.

Can I wash it?

Spot clean with a damp cloth and a little mild soap, then let it air dry. No washing machine.

What if something is wrong?

Write to us within 30 days of delivery. If a cow arrives damaged or wrong, send us a photo and we replace it. No need to send it back.

Something else? Write to us, a real person answers.

Pick your colors. We'll send the fluff.

Build your herd
  • Free shipping from $99
  • 30-day returns
  • Secure checkout