Mofu mofu (mo-foo mo-foo) is the Japanese word for the feeling of something very fluffy. Mofumiya means the fluffy shop.

It started with a video. Someone picked up a fluffy highland cow by its tuft, gave it a little shake, and its legs ran in the air. We laughed every single time we watched it.

So we went looking for the softest one we could find. We named each color after a Japanese sweet and made a pair of cream overalls, a tiny running keychain and a gift bag to go with it.

Then the herd grew: a panda, a red panda and a bunny run with the cows now.

That's the whole idea: a gift that makes someone laugh the second they touch it.